Sans Normal Idbav 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, approachable, lively, handwritten, human warmth, informal tone, easy readability, gentle motion, rounded, soft, monoline, humanist, informal.
A rounded, monoline sans with a consistent rightward slant and softly tapered stroke endings. Forms are built from smooth curves and open counters, with gentle joins and minimal angularity. Uppercase shapes feel simplified and slightly narrow, while lowercase forms show more handwriting influence, including single-storey a and g, a curved descender on y, and an open, airy e. Numerals follow the same soft, slightly calligraphic rhythm, keeping bowls and terminals rounded for an even, flowing texture.
This font is well suited to short-to-medium text where a friendly, informal voice is desired—brand marks, packaging callouts, posters, and social media graphics. It also performs well for headlines, quotes, and UI accents where a softer, more human tone is needed without resorting to a fully script style.
The overall tone is warm and conversational, reading as personable rather than technical. Its italic lean and rounded construction create a sense of motion and friendliness that suits informal communication and lighthearted branding.
The design appears intended to blend the clarity of a simple sans with the warmth of handwriting. By keeping strokes even and shapes rounded while adding an italic slant and softened terminals, it aims to deliver casual expressiveness with dependable readability.
The rhythm is notably fluid in text: strokes connect visually through consistent curvature and terminal shaping, producing a smooth baseline flow. Letterforms favor openness and simplicity over strict geometric precision, which helps maintain a relaxed, hand-drawn feel while staying clean enough for practical use.