Sans Normal Tumag 2 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Rotulo' by Huy!Fonts and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, athletic, playful, impact, visibility, approachability, display focus, brand voice, blocky, rounded, soft corners, compact spacing, strong rhythm.
A heavy, rounded sans with broad proportions and compact internal counters that stay open through large apertures and simple, geometric construction. Curves are smooth and full, with subtly softened corners and a consistent, sturdy stroke presence that gives the alphabet a dense, poster-like color. Letterforms lean toward straightforward geometry—circular bowls, squared-off joins, and short terminals—while the numerals match the same chunky, high-impact build.
Best suited to headlines, display typography, and branding where maximum impact and quick readability are needed. It performs well for posters, packaging, logos, and bold UI moments such as hero text or promotional banners, especially when set large.
The overall tone is confident and upbeat, with a slightly retro, sports-and-signage feel. Its stout shapes and generous curves read as approachable rather than severe, making it feel energetic and attention-grabbing in short bursts.
The design appears intended as a high-impact display sans that delivers strong presence and friendly clarity. It prioritizes bold, rounded geometry and compact rhythm to create an assertive, memorable voice for attention-focused typography.
Spacing appears designed for strong headline cohesion, producing a tight, impactful texture in words and lines. The design maintains clear silhouettes at large sizes, with distinctive, simplified forms that prioritize immediate recognition over delicate detail.