Sans Contrasted Asgam 9 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, elegant, refined, fashion-forward, editorial, minimal, luxury appeal, editorial voice, display impact, modern refinement, delicate, crisp, airy, sleek, tall.
This typeface uses very thin hairlines paired with thicker vertical stems, creating a crisp, contrasted rhythm. Proportions are tall and condensed, with generous white space inside counters and a generally vertical, orderly construction. Curves are smooth and controlled, and terminals tend to be clean and simplified rather than heavily bracketed, giving the forms a polished, contemporary feel. The lowercase shows restrained, modern shapes with a single-storey g and a light, open texture in running text.
Best suited to display typography such as headlines, mastheads, pull quotes, and branded wordmarks where its contrast and tall stance can be appreciated. It can also work for short blocks of editorial text at comfortable sizes and with ample leading, especially in fashion, culture, and luxury contexts.
The overall tone feels poised and elevated, with a runway/editorial sensibility driven by its delicate strokes and tall proportions. It reads as modern and sophisticated rather than friendly, emphasizing clarity and refinement over warmth. The contrast and airy spacing add a sense of luxury and restraint.
The design appears intended to deliver a sleek, contemporary display voice with a refined, high-end finish. By combining condensed proportions with delicate hairlines and strong vertical emphasis, it aims to create impactful, stylish typography that feels precise and premium.
At smaller sizes the finest strokes may visually recede, while at display sizes the sharp contrast and narrow silhouette become a defining feature. The numerals and capitals maintain the same refined, high-contrast logic, supporting a consistent, premium texture across mixed content.