Sans Normal Atbab 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mikado' by HVD Fonts, 'Malva' by Harbor Type, 'Whitney' by Hoefler & Co., and 'Arrear' by Kirill Malykhin (names referenced only for comparison).
Keywords: ui text, body copy, editorial, product branding, wayfinding, clean, modern, friendly, neutral, functional, everyday legibility, neutral utility, modern clarity, approachable tone, open apertures, round terminals, generous spacing, humanist touch, even rhythm.
A clean sans with round, softly finished strokes and even, low-contrast construction. Curves are smooth and broadly circular (notably in C, O, Q, and the bowls of b/d/p), while straight stems stay steady and vertical. Counters are open and legible, with a straightforward, uncompressed stance and comfortable sidebearings that keep lines from feeling tight. Numerals follow the same simple, rounded logic, reading clearly at text sizes without decorative quirks.
This face is well suited to interface copy, general-purpose body text, and editorial layouts where a clean sans is needed without sharp or overly geometric tension. It can also support product and corporate branding that calls for an approachable, contemporary tone, and it should hold up well in signage or wayfinding contexts thanks to its open forms and steady rhythm.
The overall tone is neutral and approachable, leaning modern and practical rather than clinical. Its rounded shapes and open counters give it a friendly, everyday voice suitable for general communication.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity and smooth, contemporary shapes. It aims to stay unobtrusive in reading while retaining a gentle friendliness through rounded terminals and open counters.
Capitals present a balanced, contemporary rhythm with simple joins and minimal gesture; the lowercase maintains clarity with uncomplicated forms and clear differentiation between similar shapes. The punctuation and spacing in the sample text suggest a text-friendly build that remains calm and consistent across long lines.