Sans Superellipse Pimum 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'TT Bluescreens' by TypeType and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, industrial, poster, compressed, authoritative, utilitarian, space saving, maximum impact, modern utility, signage tone, condensed, blocky, monoline, rounded corners, high impact.
A condensed, heavy sans with monoline construction and a distinctly vertical posture. Forms are built from rounded-rectangle geometry: straight stems dominate, corners are softly rounded, and bowls read as squarish superellipses rather than true circles. Counters are tight and apertures are small, giving the face a dense color and strong line economy. Terminals are blunt and mostly flat, with compact joins and minimal curvature, producing a rigid, engineered rhythm across both capitals and lowercase.
Best suited to headlines and short display settings where space is limited and impact is needed, such as posters, cover lines, banners, and packaging callouts. It can also work for bold signage-style labels and logotypes where a compact, vertical footprint is an advantage.
The overall tone is forceful and no-nonsense, with a compressed billboard energy that feels industrial and contemporary. Its dense texture and squared-round shapes suggest utilitarian signage and punchy editorial display rather than a friendly or delicate voice.
The design appears intended to maximize visual impact and economy of width while maintaining sturdy legibility. By relying on rounded-rectangle construction and blunt terminals, it aims for a modern, engineered look that holds up in large, high-contrast applications.
The narrow set and tight internal spacing create a dark, continuous texture in text, with punctuation and small details (like the dot on i/j) kept simple and sturdy. Numerals follow the same condensed, block-like logic, emphasizing verticality and uniform stroke weight.