Sans Normal Asnag 14 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: ui text, body text, product design, presentations, signage, clean, modern, neutral, technical, corporate, utility, clarity, modernization, systematic, geometric, monolinear, open counters, rounded bowls, crisp terminals.
This sans serif shows a largely geometric construction with smooth circular bowls and straight-sided stems. Stroke weight is even and calm, with minimal modulation, and terminals are clean and unembellished. Curves read as well-controlled and fairly round in letters like C, O, and G, while diagonals (A, V, W, Y) are sharp and consistent. The lowercase is straightforward and utilitarian, with simple joins and open counters that keep forms clear at text sizes; numerals follow the same restrained, modern rhythm.
It works well for interface copy, dashboards, and product surfaces where a clean, neutral sans is needed. The consistent geometry also suits presentations, instructional materials, and general-purpose editorial typography, with enough clarity for simple signage and labels.
The overall tone is contemporary and matter-of-fact, with a clear, efficient presence rather than a decorative voice. Its geometric regularity and steady spacing suggest a polished, professional character suited to restrained branding and UI environments.
The design intention appears to be a dependable, contemporary workhorse: a geometric-leaning sans with restrained detailing that prioritizes clarity, consistency, and broad usability across digital and print contexts.
Capitals appear broad and stable with generous internal space, helping maintain clarity in all-caps settings. The sample text shows a smooth texture and consistent color across lines, indicating balanced spacing and predictable letterfit for continuous reading.