Sans Normal Kumup 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mustica Pro' by Alifinart Studio, 'EB Corp' by Eko Bimantara, 'Articulo' by Gilar Studio, 'Equip' by Hoftype, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, 'Mundial Narrow' by TipoType, 'Gogh' by Type Forward, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, dynamic, sporty, confident, contemporary, energetic, impact, motion, modernity, clarity, branding, oblique, rounded, compact, clean, heavy.
A heavy, oblique sans with smooth, rounded construction and compact internal counters. Strokes stay largely even, with curved joins and softened terminals that keep the texture clean despite the strong weight. Proportions lean slightly wide in round letters while diagonals and angled forms create a consistent forward rhythm. Uppercase shapes are straightforward and sturdy, while lowercase forms are simplified and open, with a single-storey “a” and “g” that reinforce the modern, utilitarian feel. Numerals match the same robust, slanted geometry and read clearly at display sizes.
Best suited to headlines and short-to-medium display copy where impact and motion are desirable, such as sports branding, promotional advertising, and bold packaging callouts. It can work for UI highlights or labels when used sparingly, but the heavy slant and dense color suggest keeping it out of long-form text blocks.
The overall tone is assertive and kinetic, projecting speed and momentum through its steady oblique slant and firm stroke presence. It feels contemporary and functional rather than formal, with a friendly smoothness that keeps it approachable while still sounding loud and confident.
The design appears intended to deliver a modern, high-energy sans for display contexts, combining a strong oblique stance with rounded, low-friction shapes for clear, punchy communication. Its simplified forms and consistent stroke treatment prioritize immediacy and recognizability over typographic delicacy.
The oblique angle is strong and consistent across caps, lowercase, and figures, giving lines a pronounced directional flow. Rounded bowls and smooth curves keep the silhouette cohesive, while the weight creates high visual impact and a dense, dark typographic color.