Sans Normal Osgim 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType; 'FS Irwin' by Fontsmith; 'Marat Sans' and 'Niko' by Ludwig Type; 'Mato Sans' by Picador; 'Organic Pro' by Positype; and 'Tabac Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, approachability, modernity, display strength, soft, roundish, solid, compact, loud.
A heavy, sans serif with broad proportions and generously rounded curves. Strokes are uniform and dense, with smooth joins and a slightly softened, contemporary geometric feel rather than sharp, technical construction. Counters are relatively tight in letters like B, P, R, and e, while round forms (C, O, G, Q, 0, 8, 9) stay open enough to remain clear at large sizes. The lowercase shows single-storey a and g, sturdy verticals, and short, thick terminals; the overall rhythm is compact and blocky with consistent weight across the set.
This font is well suited to big, high-impact typography such as headlines, posters, and short display copy where its weight and rounded forms can do the work. It can also support bold brand marks, packaging, and signage that benefit from a friendly but forceful voice, especially in minimal layouts with ample whitespace.
The tone is assertive and upbeat—designed to feel approachable while still commanding attention. Its rounded geometry and chunky weight give it a friendly, poster-like energy that reads as contemporary and slightly playful rather than formal.
The design intention appears to be a modern, attention-grabbing sans that prioritizes clarity and personality at display sizes. Its rounded construction and dense color suggest a focus on creating a confident, approachable presence for branding and prominent messaging.
The numerals are strong and highly graphic, matching the letterforms’ rounded, heavy construction. Overall spacing appears generous enough to keep large headings from clogging, while the dense counters and thick joins suggest it will look best when given breathing room and not set too small.