Slab Square Poku 7 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, posters, sports branding, signage, packaging, sturdy, industrial, collegiate, authoritative, retro, impact, rugged clarity, display branding, signage readability, retro utility, slab serif, blocky, rectilinear, square terminals, high contrast joins.
A heavy, rectilinear slab-serif with broad, squared-off terminals and a largely even stroke weight. The letterforms are built from straight runs and rounded-rectangle curves, producing compact counters and firm inside corners. Serifs read as solid blocks rather than delicate brackets, and many joins resolve into crisp right angles that reinforce a constructed, machined feel. Proportions are sturdy and slightly condensed in places, with prominent verticals and a consistent, punchy texture across caps, lowercase, and numerals.
Best suited for headlines, posters, and display typography where a strong, graphic presence is needed. It works well for sports branding, badges, labels, and storefront-style signage, and can also serve packaging and merch applications that benefit from a rugged slab-serif voice.
The overall tone is confident and workmanlike, with a distinctly retro, collegiate/athletic flavor. It projects strength and clarity, leaning more toward signage and branding than quiet editorial reading. The squared slabs and tight counters give it an assertive, no-nonsense voice.
The design appears intended to deliver maximum impact through simplified, squared geometry and bold slab serifs, balancing legibility with a distinctive, emblematic silhouette. It aims for a classic, industrial-leaning display look that remains readable in short text while excelling in titles and marks.
Uppercase forms feel especially emblematic and logo-ready, while the lowercase maintains the same block-built logic for a cohesive system. Numerals are similarly squared and substantial, helping the font hold presence in data-heavy or headline settings.