Sans Normal Apman 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Amino' by Cadson Demak, 'Laire Sans' by Jolicia Type, 'Daikon' by Pepper Type, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, brand systems, modern, neutral, clean, friendly, functional, everyday usability, modern simplicity, clear reading, system neutrality, brand foundation, rounded, geometric, open apertures, even rhythm, straight terminals.
This is a clean, geometric sans with largely circular bowls and steady, even stroke color. Curves are smooth and round (notably in O, C, G, and e), while straight stems and diagonals keep a crisp, orderly structure. Terminals are mostly straight and unembellished, with tight, consistent join behavior in letters like n, m, and h. Counters are generous and apertures stay open, supporting clarity in smaller shapes such as a, s, and c; numerals follow the same simple, balanced construction.
It suits general-purpose typography where clarity and neutrality are needed, such as interface labels, product UI, wayfinding and signage, and everyday editorial layouts. The even color and open forms also make it a practical choice for slide decks, dashboards, and brand systems that rely on a modern sans foundation.
The overall tone is contemporary and straightforward, with a calm, utilitarian voice. Rounded forms soften the texture slightly, keeping it approachable without becoming playful or decorative.
The design appears intended as a dependable, modern workhorse sans that prioritizes clarity, consistency, and broad usability. Its geometric roundness and restrained detailing suggest a goal of contemporary simplicity that stays legible across a range of sizes and contexts.
Proportions feel well-balanced with compact, controlled curves and a stable baseline presence. The shapes read as intentionally simplified and consistent across uppercase, lowercase, and figures, emphasizing predictability and a clean rhythm in running text.