Sans Normal Jamul 2 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, ui, posters, signage, modern, clean, friendly, techy, streamlined, contemporary branding, clarity, friendly geometry, display impact, rounded, geometric, open apertures, monoline, soft corners.
A monoline sans with wide, generously proportioned letterforms and rounded geometry. Curves are smooth and circular, while joins and terminals stay clean and mostly flat, creating a crisp yet softened silhouette. Counters are open and spacious, and the overall spacing and rhythm feel airy, with capitals and numerals reading clearly at display sizes. The lowercase shows simplified, contemporary shapes with straightforward construction and minimal idiosyncrasy, keeping the texture even across lines of text.
It performs best in branding and headline settings where its wide proportions can create a distinctive, spacious word shape. The clear, open forms also suit UI labels, product interfaces, and wayfinding or signage where quick recognition matters.
The tone is contemporary and approachable, combining a technical, engineered feel with soft, rounded warmth. Its wide stance and smooth curves give it a calm, confident presence that reads as modern and user-friendly rather than formal or editorial.
The design appears intended to deliver a contemporary geometric sans that feels both precise and approachable, with wide proportions for standout display impact and clean, readable forms for modern digital and brand applications.
The broad proportions emphasize horizontal flow, which can make headlines feel expansive and stable. Round characters like O/0 and C/G lean strongly into circular construction, helping the type feel cohesive and brand-ready.