Sans Normal Digom 23 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Jiho' and 'Jiho Soft' by cretype (names referenced only for comparison).
Keywords: ui text, web copy, branding, packaging, signage, clean, friendly, modern, approachable, minimal, versatility, approachability, clarity, modernity, rounded terminals, monoline, open apertures, geometric, airy.
A monoline sans with soft, rounded construction and gently squared curves that keep the texture even and calm. Bowls and counters are open and spacious, with rounded terminals and smooth joins that avoid sharp corners. The proportions feel balanced and slightly generous in the curves (notably in rounded letters), producing an uncluttered rhythm in both uppercase and lowercase. Numerals follow the same simple, open drawing, maintaining consistent stroke behavior and clear silhouettes.
Well-suited to user interfaces, web copy, and general-purpose text where a smooth, friendly sans is desired. The open counters and rounded terminals also make it a good fit for lifestyle branding, packaging, and lightweight signage or wayfinding, especially at small-to-medium sizes where clarity and a gentle tone matter.
The overall tone is clean and contemporary with a friendly warmth coming from the rounded terminals and open forms. It reads as approachable and non-authoritarian—more casual-modern than corporate—while staying restrained and neutral enough for general UI and editorial use.
Likely designed to provide a neutral, contemporary sans with a softer edge, combining geometric simplicity with rounded details for comfortable reading and broad applicability across digital and print contexts.
Uppercase forms are straightforward and geometric, while lowercase maintains a tidy, modern skeleton with simple, single-storey-style shapes where shown (e.g., a and g appear simplified). Curved letters like S, C, and G have smooth, continuous arcs that emphasize softness over sharp modulation, supporting a calm, readable page color in the sample text.