Sans Normal Kedaf 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Congress Sans' by Club Type, 'Aretha' and 'Pelita' by Lafontype, and 'Clear Sans Text' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, modern, confident, dynamic, friendly, emphasis, impact, motion, clarity, slanted, geometric, clean, rounded, compact.
A slanted, heavy sans with smooth, rounded curves and straightforward, largely geometric construction. Strokes are sturdy and even, with minimal modulation, and terminals tend to be clean and gently softened rather than sharply cut. The overall rhythm is compact and energetic, with wide, open counters in letters like O and P, a strong diagonal emphasis in forms like A, V, W, and Y, and simple, utilitarian figures that match the letterforms’ sturdy texture.
Best suited for short-to-medium display settings such as headlines, posters, and brand marks where a bold, energetic slant adds momentum. It also works well on packaging and promotional graphics that benefit from a compact, high-impact texture, and can support subheads or callouts when strong emphasis is desired.
The font reads as upbeat and forward-leaning, projecting motion and confidence. Its rounded geometry keeps the tone approachable, while the strong weight and consistent texture create a punchy, no-nonsense presence suited to attention-grabbing messaging.
The design appears intended to deliver a modern, energetic italic voice with dependable clarity and a friendly, rounded finish. Its consistent geometry and sturdy strokes prioritize impact and quick recognition across large display sizes and prominent UI or marketing moments.
Uppercase shapes feel stable and engineered, while the lowercase remains simple and highly legible with clear bowls and apertures. Numerals are robust and straightforward, maintaining the same compact, athletic cadence as the letters.