Serif Normal Pebav 3 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Zesta' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, magazines, branding, packaging, book covers, editorial, luxury, classic, dramatic, refined, elegance, impact, editorial tone, premium branding, classic refinement, hairline serifs, bracketed serifs, vertical stress, sharp terminals, crisp edges.
A high-contrast serif with a distinctly vertical stress and crisp, tapered hairlines set against sturdy main stems. Serifs are fine and sharply cut, with subtle bracketing that helps transitions feel controlled rather than calligraphic. Uppercase proportions are stately and slightly narrow in impression, while the lowercase shows compact, rounded bowls and tight apertures in letters like c and e, giving a polished, print-like rhythm. Numerals follow the same contrast-driven logic, with thin cross-strokes and decisive curves that read best when given ample size and spacing.
Well suited to headlines, pull quotes, and large-size editorial typography where contrast and detail can be appreciated. It also fits premium branding and packaging, as well as book covers and title pages that benefit from a classic, authoritative voice with modern sheen.
The overall tone is elegant and editorial, combining classic bookish authority with a fashion-forward sense of drama. Its sharp hairlines and glossy contrast suggest prestige and intentionality, leaning toward a high-end, curated feel rather than casual everyday text.
The design appears aimed at delivering a contemporary interpretation of traditional high-contrast serif typography: sharp, elegant, and highly composed for impactful editorial and brand-led use.
At display sizes the hairlines and notches become a defining feature, producing a crisp sparkle across lines. The rounded punctuation and dot forms add a small touch of softness that balances the otherwise blade-like terminals.