Print Lidag 7 is a bold, very narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, social media, kids branding, playful, friendly, casual, handmade, retro, handmade feel, compact impact, friendly tone, display clarity, brushy, rounded, chunky, bouncy, quirky.
A compact, brush-drawn print face with thick, rounded strokes and softly tapered terminals. Letterforms are narrow and vertically oriented, with a slightly bouncy baseline and subtle irregularities that preserve a hand-rendered feel. Curves are full and smooth, counters are small-to-moderate, and joins tend to be simplified, giving the alphabet a bold, graphic silhouette. The uppercase stays tall and condensed, while the lowercase is lively and somewhat loopier, with single-storey forms and a modest x-height relative to ascenders and capitals.
Best suited to display use such as headlines, posters, packaging callouts, and short brand phrases where a friendly handcrafted voice is desirable. It can work well for café/food concepts, playful retail, and social graphics, especially when you want bold impact in limited horizontal space.
The tone is cheerful and approachable, with an easygoing handmade charm. Its narrow, punchy shapes create an energetic rhythm that feels informal and expressive, leaning toward a retro craft or café-signage mood rather than polished editorial typography.
The design appears intended to emulate quick, confident marker or brush lettering in a consistent, typographic system. It prioritizes personality and punchy readability over formal precision, aiming to feel human, warm, and immediately attention-grabbing.
Spacing reads fairly tight due to the condensed proportions and heavy stroke mass, which helps it hold together in short bursts but can build density in longer text. Numerals follow the same rounded, marker-like construction and remain clear at display sizes.