Sans Normal Kagos 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ricardo' by Bureau Roffa and 'Bajazzo' and 'Bajazzo Rounded' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, assertive, friendly, impact, momentum, clarity, contemporary branding, display emphasis, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with smooth, rounded geometry and compact proportions. Strokes are consistently thick with little visible modulation, producing dense, high-impact letterforms. Counters tend to be generous and cleanly shaped, and terminals are largely blunt or softly rounded rather than tapered. The overall rhythm is tight and forward-leaning, with sturdy joins and simplified forms that keep silhouettes clear at display sizes.
Best suited to headlines, posters, branding marks, and promotional copy where its dense weight and forward slant can carry emphasis. It will also work well for athletic or tech-adjacent identities, packaging callouts, and short UI or social graphics that need immediate visual impact. For longer passages, it’s most effective in short bursts such as subheads or pull quotes.
The slanted, weighty construction gives the face a sense of speed and momentum, reading as sporty and confident. Rounded curves soften the tone, keeping it approachable while still feeling forceful and attention-grabbing. The result sits comfortably in contemporary, promotional contexts where an energetic voice is desired.
The design appears intended as a modern, high-impact oblique sans that prioritizes quick recognition and a dynamic presence. Its rounded, geometric construction suggests a goal of combining firmness with friendliness, making it adaptable to energetic branding and display typography.
Uppercase forms appear broad and stable with strong circular shapes in letters like O and Q, while diagonals (A, V, W, X, Y) feel emphatic due to the oblique stance. Numerals are similarly robust and straightforward, designed to match the same compact, high-contrast-in-mass look of the letters.