Sans Normal Amkim 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'EB Corp' by Eko Bimantara, 'Catesque' by Gumpita Rahayu, 'Interval Next' by Mostardesign, 'Core Sans N' and 'Core Sans NR' by S-Core, 'Foundry Sterling' by The Foundry, and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, posters, editorial, modern, neutral, clean, friendly, clarity, versatility, legibility, contemporary tone, geometric, rounded, open, crisp, balanced.
A clean sans with broadly circular bowls and smooth, continuous curves paired with straight, confidently cut terminals. Uppercase forms feel sturdy and geometric, with generous interior counters in letters like O, D, and P, while the lowercase maintains a straightforward, single-storey construction where shown (notably the open, looped g). Strokes are even and calm, with minimal modulation, and spacing reads consistent, giving the alphabet an orderly rhythm. Numerals are simple and highly legible, with rounded shapes in 0, 8, and 9 balancing firmer, angular strokes in 4 and 7.
This font suits interface labels, product branding, and wayfinding where clear shapes and consistent rhythm matter. It also performs well in headlines and subheads for editorial and marketing materials, delivering a modern, straightforward look without feeling overly technical.
The overall tone is modern and matter-of-fact, leaning toward a friendly practicality rather than strict austerity. Its rounded geometry and open counters keep it approachable, while the crisp terminals and steady proportions give it a professional, contemporary voice.
The design appears intended to provide a versatile, contemporary sans that prioritizes clarity and neutrality, using geometric roundness and open counters to stay friendly and readable across a range of sizes.
The punctuation and text sample show reliable readability at display sizes, with clear differentiation between similar forms through open apertures and generous counters. Curved letters maintain smooth joins and a consistent silhouette, helping paragraphs look even and stable.