Serif Normal Modaw 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, packaging, invitations, editorial, luxury, formal, fashion, dramatic, elegance, display impact, editorial tone, premium branding, didone-like, hairline serifs, ball terminals, bracketed joins, high stress.
A refined serif with pronounced thick–thin modulation and crisp, hairline serifs. The letterforms show strong vertical emphasis, sharp tapered joins, and smooth, rounded bowls with high contrast that creates a glossy, engraved feel in display sizes. Capitals are tall and stately with clean, symmetrical structure, while the lowercase keeps a traditional rhythm with compact apertures and occasional ball terminals. Numerals follow the same elegant contrast, with curving forms that read as carefully drawn rather than purely geometric.
Best suited to headlines, pull quotes, mastheads, and other editorial display settings where its contrast can read clearly. It also fits premium branding applications such as cosmetics, jewelry, boutique packaging, and formal event materials, especially when paired with ample whitespace.
The overall tone is polished and upscale, evoking fashion and editorial publishing. Its dramatic contrast and sharp detailing feel confident and ceremonial, lending a sense of prestige and classic sophistication.
This design appears intended to deliver a contemporary, fashion-forward take on a classic high-contrast serif, prioritizing elegance and impact for display typography. The consistent stress and sharp detailing suggest it is meant to project refinement and authority rather than utilitarian text readability at small sizes.
In the sample text, the very fine serifs and hairlines create a delicate sparkle that benefits from generous size and good printing or screen rendering. The wide stance and strong contrast can make dense paragraphs feel heavy and busy, while headings and short passages look striking and intentional.