Sans Normal Efmid 9 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, ui text, marketing, captions, modern, clean, friendly, airy, emphasis, readability, modern tone, softening, forward motion, oblique, humanist, open apertures, rounded, calligraphic.
This is a slanted sans with rounded construction and gently modulated strokes. Curves are smooth and open, with generous counters and soft joins that keep the texture light and even. Proportions feel contemporary and slightly humanist: lowercase forms are compact with a normal x-height, ascenders are prominent, and the rhythm stays fluid due to the consistent rightward lean. Numerals follow the same rounded logic, with clear, open shapes and a restrained, unobtrusive presence.
It suits editorial layouts, brand systems, and interface typography where a clean sans is needed but a neutral upright tone would feel too static. The slant helps emphasize short passages, pull quotes, subheads, and marketing copy, while the open shapes and restrained contrast support comfortable reading in running text.
The overall tone is modern and approachable, balancing clarity with a subtle, handwritten energy. Its slant and soft curves give it forward motion and a conversational feel, without becoming casual or decorative.
The design appears intended as a contemporary italic companion with a smooth, humanist-leaning skeleton—offering emphasis and motion while maintaining the straightforward legibility and calm texture expected of a modern sans.
Uppercase forms are streamlined and fairly geometric, while the lowercase introduces more humanist nuance (notably in the bowls and terminals), creating a pleasant mix of precision and warmth. Spacing appears comfortable in the text sample, producing an airy, readable color at paragraph sizes.