Sans Normal Bulah 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Apres' by Font Bureau, 'Elpy' and 'Entendre' by Wordshape, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: ui text, editorial, corporate branding, wayfinding, product design, neutral, modern, clean, corporate, utilitarian, legibility, versatility, clarity, neutrality, modernization, humanist, open apertures, rounded terminals, balanced, even rhythm.
A clean sans with open, rounded forms and an even, steady rhythm. Strokes are smooth and consistent, with gently rounded joins and terminals that keep the texture soft rather than mechanical. Counters are spacious and apertures stay open in letters like C, S, e, and a, supporting clear word shapes. Uppercase proportions feel straightforward and stable, while the lowercase shows a slightly humanist construction with simple, readable forms and minimal eccentricity.
This font suits UI copy, documentation, and general editorial settings where consistent readability is needed across sizes. It also works well for corporate and product communication, presentation decks, and straightforward signage where a clean, contemporary sans is expected.
The tone is neutral and contemporary, aiming for clarity and a calm, unobtrusive presence. Its softened geometry and open shapes give it a friendly professionalism suitable for everyday interface and editorial work without drawing attention to itself.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and even texture. Its open counters and restrained detailing suggest it was drawn to perform reliably in continuous text while remaining tidy in headings.
Figures are simple and highly legible, with rounded bowls and clear differentiation across the set. Overall spacing appears moderate, producing an even color in paragraphs and keeping headings crisp without becoming stark.