Sans Normal Omnam 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, sporty, direct, impact, clarity, approachability, modern utility, rounded, compact, blocky, solid, high impact.
A heavy, compact sans with broad, rounded bowls and firm vertical strokes that create dense, dark text color. Curves are smooth and slightly squared off at terminals, while counters stay relatively open for the weight. Uppercase forms read sturdy and geometric, and the lowercase keeps simple, workmanlike shapes with a single-storey a and g, a short-armed r, and a straightforward t. Numerals are similarly robust and rounded, with a clear, open 4 and uniform, thick stroke endings throughout.
This font works best where strong presence and fast readability matter: headlines, poster typography, brand marks, packaging callouts, and signage. Its compact, weighty shapes also suit UI labels or short bursts of text when a bold, modern tone is desired.
The overall tone is confident and energetic, with a friendly softness coming from the rounded geometry. It feels contemporary and pragmatic rather than refined, designed to read as bold and approachable in quick-glance settings.
The design intention appears to be a straightforward, high-impact sans that stays friendly through rounded construction while remaining dense and assertive. It prioritizes clarity and punch over delicacy, aiming for dependable performance in display and brand-forward contexts.
Spacing appears tight-to-moderate, helping the face hold together as a strong headline voice. The large x-height and simplified lowercase forms support legibility at display sizes, while the uniform stroke weight maintains consistent emphasis across letters and numbers.