Sans Superellipse Kifi 10 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: sports branding, esports, product ui, tech branding, posters, sporty, tech, futuristic, dynamic, confident, speed, impact, modernity, branding, clarity, rounded, compact, sturdy, geometric, streamlined.
A forward-leaning sans with broad, slightly squared curves and rounded corners that give many forms a superellipse feel. Strokes are heavy and uniform with minimal contrast, and terminals are cleanly cut with a consistent italic angle. The letterforms balance compact internal counters with generous width, creating a stable, blocky silhouette; curves on C, G, O, Q, and S read as rounded-rectangular rather than purely circular. Numerals share the same slanted, robust construction and simplified geometry, maintaining an even rhythm across mixed-case settings.
Best suited to branding and short-form display work where a strong, kinetic presence is desirable—sports and esports identities, athletic apparel graphics, tech and automotive-style campaigns, and punchy headlines. It can also serve interface and product titling where a rounded, engineered look is needed, though its dense weight and pronounced slant favor larger sizes over long passages.
The overall tone is energetic and modern, with a performance-oriented slant that suggests speed and motion. Its rounded-rectangular geometry and dense color feel technical and contemporary, leaning toward a sporty, engineered aesthetic rather than a neutral text voice.
The design appears intended to deliver a bold, speed-inflected sans for modern branding, combining rounded-rectangle geometry with a built-in italic stance for immediacy and momentum. Consistent stroke weight and simplified construction prioritize impact, clarity, and a contemporary, performance-driven voice.
Spacing appears tuned for display impact, with sturdy joins and clear, un-fussy apertures that keep shapes recognizable at larger sizes. The italic structure is integral to the design rather than a simple oblique, giving the face a cohesive, purposeful forward drive.