Slab Contrasted Fusa 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Miura Slab' by DSType, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'Egyptian Slate' by Monotype, 'PF Centro Slab Press' by Parachute, 'Exo Slab Pro' by Polimateria, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, assertive, retro, collegiate, industrial, confident, impact, heritage, readability, blocky, chunky, bracketed, rounded, compact.
A heavy, block-forward slab serif with substantial, rectangular serifs and gently rounded outside corners. Strokes are thick and steady, with a slightly softened, ink-trap-like feel where joins and interior corners tighten. The proportions read broad and stable, with large counters and clear apertures that keep the dense weight from clogging, while the overall texture stays even and poster-like. Lowercase forms are sturdy and simplified, with short extenders and a pragmatic, legible build; numerals match the same chunky, sign-friendly rhythm.
Best suited to short, high-impact settings such as headlines, posters, storefront or wayfinding signage, and bold packaging. It also fits branding systems that want a sturdy, vintage slab voice—especially for sports, food-and-drink, and heritage-inspired identities.
The overall tone is bold and no-nonsense, with a distinct vintage display energy that recalls athletic lettering, old posters, and mid-century signage. It feels confident and workmanlike rather than delicate, projecting strength and approachability at the same time.
This design appears intended to deliver maximum presence with a dependable, readable slab structure, combining strong rectangular serifs with slightly softened details to stay friendly at display sizes. The consistent heft and straightforward construction suggest a focus on impactful editorial and promotional typography rather than long-form reading.
In text, the dense weight creates strong horizontal bands and a compact word shape, making it most effective when given generous tracking or line spacing. The rounded terminals and softened corners help prevent the face from feeling overly rigid, especially at larger sizes.