Sans Contrasted Fiwu 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, book covers, playful, retro, friendly, punchy, quirky, attention-grabbing, retro charm, friendly branding, expressive display, rounded, soft corners, bulbous, chunky, ink-trap hints.
A heavy, display-oriented sans with broad proportions and strongly rounded terminals. Strokes show noticeable contrast, with tapered joins and occasional teardrop-like counters that give letters a slightly inked, pressy feel. Curves are generous and somewhat inflated (notably in bowls and rounds), while many joins and corners are softened, producing a sturdy silhouette with a lively, uneven rhythm. Numerals follow the same chunky construction, with distinctive, swashy curves in several forms.
Best suited to short, high-impact text such as headlines, posters, logo wordmarks, packaging, and cover typography where its bold silhouettes and expressive details can read clearly. It can also work for branding accents and signage when ample size and spacing are available.
The overall tone is cheerful and extroverted, blending a retro poster sensibility with a friendly, cartoon-adjacent warmth. Its exaggerated weight and softened geometry make it feel approachable and energetic rather than formal or technical.
Likely drawn to deliver maximum visual presence with a friendly, nostalgic personality. The combination of rounded forms, contrasted strokes, and quirky internal shaping suggests an intention to feel handcrafted and characterful while remaining broadly legible in display settings.
Counters are relatively small for the weight, boosting impact at larger sizes. Several glyphs feature idiosyncratic internal shapes and tapered stroke endings that add character and help prevent the forms from feeling purely geometric.