Print Ehru 2 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'European Sans Pro' and 'European Soft Pro' by Bülent Yüksel, 'CF Blast Gothic' by Fonts.GR, 'Helvetica' by Linotype, 'Aago' and 'Air Superfamily' by Positype, and 'Balbek' by Valentino Vergan (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, sports branding, playful, retro, energetic, rugged, casual, attention, handmade feel, motion, impact, informality, brushy, slanted, chunky, compact, bouncy.
A compact, slanted display face with heavy, brush-like strokes and softly irregular contours. Letterforms are condensed and slightly variable in width, with rounded corners, tapered terminals, and occasional notches that suggest quick marker or brush pressure. The rhythm is lively and uneven in an intentional way, with tight counters and simplified shapes that prioritize bold silhouette over internal detail. Numerals and capitals follow the same chunky, forward-leaning construction for a consistent, poster-ready texture.
Best suited for short, high-impact typography such as posters, headlines, event graphics, merchandise, and bold logo wordmarks. It also fits packaging and social graphics where a spirited, hand-made look is desirable, especially when set large with generous spacing for clarity.
The font conveys a sporty, upbeat attitude with a vintage sign-painting flavor. Its forward slant and thick, inky shapes feel assertive and animated, while the hand-drawn irregularities keep it informal and approachable. Overall, it reads as fun, energetic, and slightly rough-edged rather than polished or corporate.
The design appears intended to mimic assertive hand-lettered brush/marker signage in a condensed, attention-grabbing form. It aims to deliver strong personality and motion through a forward slant, chunky strokes, and controlled roughness, favoring display impact over quiet readability.
In longer text, the dense weight and tight counters create a dark, punchy color, making it strongest at larger sizes. The condensed proportions and pronounced slant emphasize speed and motion, and the brushy texture becomes a key part of its character.