Sans Normal Lydup 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'FS Koopman' by Fontsmith, 'Otoiwo Grotesk' by Pepper Type, 'Core Sans A' by S-Core, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, friendly, confident, energetic, impact, motion, display, emphasis, rounded, oblique, compact, chunky, soft corners.
A heavy, oblique sans with broad proportions and rounded, compact counters. Strokes are consistently thick with minimal modulation, creating a dense, high-impact texture. Terminals are generally blunt with subtly softened corners, and curves are built from smooth, circular geometry that keeps bowls and numerals feeling full and stable. Spacing appears tight and rhythmic, with letterforms designed to hold together as a solid block of text while maintaining clear silhouettes.
Best suited to headlines, short statements, and identity work where strong typographic presence is needed. It works well for sports and streetwear-style branding, packaging, and promotional graphics, especially when set large. For longer passages, it performs best in brief bursts or emphasized callouts due to its dense, heavy texture.
The overall tone is bold and extroverted, with a sporty, forward-leaning energy. Rounded shapes temper the mass, giving it a friendly, approachable feel rather than an aggressive one. The strong slant and chunky construction suggest motion, enthusiasm, and a contemporary display attitude.
The design appears intended to deliver maximum impact with a smooth, rounded sans structure and a dynamic slant. Its construction prioritizes bold readability at display sizes and a cohesive, contemporary feel across uppercase, lowercase, and numerals.
Uppercase forms read sturdy and poster-like, while lowercase maintains the same weight and tilt for a cohesive voice. Numerals are similarly robust and rounded, matching the letters in color and presence. The design favors impactful shapes over delicate detail, producing a clean, modern look that stays consistent across letters and figures.