Sans Other Diguk 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Cracked Concrete' by Putracetol, 'Mersh' by Sign Studio, and 'Brunches' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, branding, playful, retro, quirky, punchy, graphic, display impact, brand character, retro flavor, texturize forms, graphic texture, rounded, bulky, soft corners, stencil cuts, ink traps.
A heavy, rounded sans with broad strokes, soft outer corners, and compact counters that create a dense, poster-like texture. Many letters feature deliberate cut-ins and notches—especially at joins and terminals—producing a subtle stencil/ink-trap effect and a jagged, handmade rhythm despite an overall geometric construction. Circular forms (O, Q, 0) are near-monoline and strongly rounded, while diagonals (V, W, X, Y) are chunky and slightly irregular in their inner angles. Lowercase forms keep a simple, single-storey feel where applicable, with tall ascenders and sturdy, blocky bowls; numerals are similarly weighty with generous curves and occasional angular breaks.
Best suited to headlines and short, high-impact copy where its chunky forms and graphic cut details can be appreciated. It can work well for logos, packaging, and branding that aims for playful boldness, as well as event graphics or editorial openers needing a distinctive display voice.
The overall tone is energetic and mischievous, with a retro display flavor that feels cartoonish and slightly industrial at the same time. The intentional nicks and cutaways add visual bite and movement, giving the face a distinctive, attention-grabbing personality rather than a neutral voice.
The design appears intended to deliver a friendly, high-impact sans with built-in character through strategic cut-ins at terminals and joins. Those interruptions help break up large black areas and create a signature look that reads as both retro and contemporary in display settings.
The distinctive cutaways become most noticeable in text, where they create a lively sparkle and a slightly uneven color across lines. The shapes remain highly legible at display sizes, but the busy interior interruptions can start to compete with readability as sizes get smaller or when set in long paragraphs.