Sans Normal Efruj 10 is a light, wide, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui, posters, packaging, clean, modern, airy, refined, friendly, modern clarity, soft dynamism, neutral elegance, everyday readability, monoline, rounded, humanist, open, smooth.
A slanted sans with monoline strokes and generously open counters. Curves are built from smooth, near-elliptical forms, while joins stay crisp and uncluttered. Proportions feel expansive with relaxed spacing, and the lowercase maintains a balanced, mid-range x-height. Terminals are clean and mostly straight-cut, producing a tidy rhythm across text, with figures that share the same streamlined, gently rounded construction.
It suits brand identities and packaging that need a light, modern voice, as well as editorial headlines and pull quotes where a gentle slant adds energy. In UI and product typography, it works well for short to medium strings where clarity and openness are prioritized over dense text color.
The overall tone is calm and contemporary, with an understated elegance that reads as approachable rather than sharp or technical. Its slant and open shapes add a sense of motion and ease, giving it a polished, editorial feel without becoming formal.
The design appears aimed at a contemporary, versatile italic sans that stays neutral and legible while adding subtle dynamism. Its rounded construction and clean terminals suggest an intention to deliver a friendly, polished texture across both display and supporting text.
Round letters like O and Q are notably smooth and even, and the Q’s tail is minimal and unobtrusive. The numerals follow the same restrained, airy style, keeping a consistent texture alongside letters in mixed settings.