Sans Superellipse Iblaz 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Futo Sans' by HB Font, 'Foro Sans' by Hoftype, 'Bega' by Indian Type Foundry, 'Acto' by Monotype, and 'Hackman' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, modern, playful, sturdy, impact, approachability, contemporary display, brand presence, clarity, rounded, blocky, soft corners, geometric, compact counters.
A heavy, rounded sans with superellipse-influenced construction: corners are broadly curved while stems remain straight and substantial, creating a squared-off yet soft silhouette. Bowls and counters are compact and mostly rectangular-oval, with smooth joins and minimal modulation. Terminals are blunt and rounded, and diagonals (as in K, V, W, X) feel sturdy rather than sharp. The lowercase is simple and single-storey where applicable, with a robust, even rhythm that holds together in dense settings.
Best suited to large-scale typography where strong presence is needed: headlines, posters, display text, brand marks, packaging, and short UI/wayfinding labels. Its rounded, sturdy forms also work well for youth-oriented or friendly product messaging and bold editorial callouts.
The overall tone is confident and approachable, mixing a utilitarian blockiness with softened curves that keep it from feeling harsh. It reads as contemporary and energetic, with a slightly playful, poster-like presence that favors impact over delicacy.
The design appears intended to deliver maximum visual impact while maintaining an inviting, softened geometry. By combining thick strokes with rounded-rectangle curves and compact counters, it aims to stay legible and cohesive in bold display settings without feeling aggressive.
The numerals share the same rounded-rectangle logic, with open, legible shapes and a consistent, chunky weight that keeps figures visually stable in headlines. Across the sample text, word shapes remain clear at large sizes, and the rounded corners help reduce glare from the heavy strokes.