Sans Normal Ekkum 3 is a light, narrow, medium contrast, italic, normal x-height font.
Keywords: editorial, magazines, branding, fashion, packaging, elegant, modern, refined, calm, polished tone, modern elegance, text emphasis, brand voice, slanted, clean, airy, smooth, upright caps.
This typeface presents a smooth, slanted construction with clean, largely monolinear strokes and gently modulated curves. Letterforms are compact and neatly proportioned, with open counters and restrained terminals that keep the texture light and even. The uppercase is straightforward and composed, while the lowercase shows more fluid, calligraphic influence in its joins and bowls, producing a subtle, lively rhythm. Numerals follow the same crisp, lightly drawn style, with clear shapes and a consistent forward lean.
It suits editorial typography where a light, stylish voice is desired, such as magazine headlines, pull quotes, and short-to-medium passages. The refined slant and clean forms also make it a strong choice for branding and packaging in fashion, beauty, or lifestyle contexts, especially where an understated premium feel is needed.
The overall tone feels elegant and editorial, combining a modern simplicity with a quiet sophistication. Its slant adds motion and polish without becoming overly expressive, making it read as refined rather than decorative.
The design appears intended to deliver a modern italic voice with a polished, unobtrusive character—sleek enough for contemporary branding while maintaining comfortable readability for display and supporting text.
The spacing and overall color remain airy, and the slanted forms create a continuous rightward flow in text. Round letters maintain smooth curvature, and diagonals (like in K, V, W, X, Y) stay crisp, reinforcing a clean, contemporary impression.