Sans Normal Tyman 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Pelita' by Lafontype, 'Schar' by The Northern Block, and 'Le Monde Sans Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, playful, confident, impact, approachability, display clarity, modern-retro, soft-cornered, geometric, rounded, chunky, high-impact.
A heavy, rounded sans with broad proportions and large counters that keep forms open despite the dense weight. Strokes are generally even with gently swelling joins and softened corners, giving curves a slightly bouncy, inflated feel rather than a rigid geometric build. Terminals are clean and blunt, and the rhythm is steady and compact, with clear, simplified shapes in both capitals and lowercase. Figures are robust and highly legible, matching the letterforms’ wide, solid presence.
Best suited to display applications where weight and presence are the goal: headlines, posters, storefront and event signage, packaging, and bold brand marks. It can also work for short bursts of text such as callouts, labels, or UI banners where a friendly, high-impact tone is desired.
The overall tone is upbeat and approachable, with a strong, poster-like voice. Its rounded geometry and chunky silhouettes read as friendly and energetic, leaning toward a vintage pop and advertising sensibility rather than a strictly neutral corporate feel.
Designed to deliver maximum impact with an approachable, rounded character, balancing bold display weight with open counters for readability. The simplified, geometric construction suggests an intention to feel modern yet slightly retro, staying expressive without relying on decorative details.
The lowercase shows single-storey forms where expected (notably the ‘g’), reinforcing an informal, contemporary friendliness. Curves and diagonals are drawn to prioritize clarity at large sizes, with generous internal space helping the text remain readable in dense settings.