Sans Normal Okkem 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Malva' by Harbor Type, and 'Sana Sans' by Latinotype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, approachable, modern, confident, playful, approachability, clarity, impact, modern utility, brand voice, soft corners, rounded terminals, open counters, geometric influence, high legibility.
A sturdy sans with softened geometry and subtly rounded joins that keep the heavy strokes from feeling harsh. Curves are generous and smoothly drawn, with open apertures and large counters that preserve clarity in dense settings. Uppercase forms read clean and even, while lowercase shows a simple, contemporary construction (single-storey a and g) and a sturdy, compact rhythm. Numerals are broad and highly readable, with clear differentiation between similar shapes and consistent stroke endings.
This face performs best where a bold, friendly voice is needed: headlines, brand marks, packaging, and display copy. Its open counters and straightforward shapes also make it suitable for short UI labels, wayfinding, and informational signage where quick recognition matters.
The overall tone is warm and straightforward, combining a modern, no-nonsense presence with a gentle friendliness. Its rounded details and open shapes add an inviting, slightly playful character without drifting into novelty.
The design appears intended to deliver a modern, approachable sans for attention-grabbing typography, using rounded details and open construction to stay readable and personable at large sizes.
In text, the weight and open internal space help maintain word-shape recognition and reduce clogging at smaller sizes. The proportions feel balanced and contemporary, with punctuation and dots appearing substantial enough to match the heavy letterforms.