Sans Normal Verat 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, signage, modern, friendly, clean, approachable, casual, warm modernity, readable italic, soft neutrality, friendly clarity, rounded, humanist, open, airy, smooth.
This is a rounded, low-contrast sans with a consistent italic slant and smooth, continuous curves. Strokes are largely monolinear with gently tapered joins and rounded terminals, producing soft edges rather than sharp corners. Proportions feel balanced and readable, with open apertures (notably in forms like C, G, S, and e) and generous internal counters. The numerals and capitals share the same calm geometry and rhythm, with slightly lively, handwritten-like motion created by the italic construction and subtle stroke modulation at curves.
It works well for UI and product text where a friendly, modern italic voice is needed, as well as editorial pull quotes and sidebars that benefit from a softer sans texture. The rounded shapes and clear counters also suit branding, packaging, and short-form signage where readability and approachability are both priorities.
The overall tone is contemporary and personable: clean enough for modern interfaces, but warm and informal due to the rounded terminals and forward-leaning rhythm. It reads as friendly and fluent rather than strict or technical, making it suitable for designs that want approachability without losing clarity.
The design appears intended to provide a clean italic sans that remains readable and calm, combining rounded geometry with a human, forward-moving rhythm. Its softened terminals and open forms suggest a focus on comfortable continuous reading while still feeling contemporary and brand-ready.
The set shows strong consistency between uppercase, lowercase, and figures, with an even texture in paragraph settings. Curved letters maintain smooth circularity, while diagonals (like V, W, Y, and k) keep a steady angle that reinforces the italic flow. Spacing appears comfortable, supporting legibility at text sizes while retaining a light, breezy color.