Sans Normal Keben 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Moveo Sans' by Green Type, 'Niko' by Ludwig Type, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, dynamic, modern, assertive, impact, momentum, clarity, modernity, display, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with smooth, rounded curves and sturdy, uniform strokes. The letterforms lean forward with a consistent slant and compact internal counters, producing a dense, impactful texture. Curves are clean and geometric, while joins and terminals are mostly blunt and streamlined, giving the forms a crisp, contemporary profile. Numerals and capitals read solid and stable, with a generally tight, energetic rhythm across the set.
Best suited to short-form, high-impact typography such as headlines, posters, campaigns, and brand marks where a compact, energetic voice is desired. It can also work well for packaging and sports or fitness-oriented graphics, especially at medium to large sizes where the dense shapes and oblique rhythm stay clear.
The overall tone is energetic and self-assured, with a forward-leaning stance that suggests motion and urgency. It feels contemporary and performance-oriented, suited to messaging that needs to land quickly and with authority. The smooth geometry keeps the voice friendly enough while remaining decidedly forceful.
The design appears intended to deliver a modern, motion-forward sans that remains simple and highly legible while projecting strength. Its geometry and compact counters suggest an emphasis on clarity and punch in display settings, with an integrated oblique stance to add momentum and personality.
The italic construction appears integral rather than simply slanted, with rounded bowls and diagonals that maintain even color and consistent spacing. The lowercase shows clear differentiation between similar shapes (e.g., a, e, o) and a straightforward, workmanlike approach to forms, prioritizing impact over delicacy.