Serif Normal Juban 15 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, headlines, magazines, branding, classic, formal, literary, refined, readability, tradition, elegance, authority, editorial tone, bracketed, sharp serifs, open counters, moderate stress, balanced proportions.
A crisp serif with pronounced thick–thin modulation and sharp, bracketed serifs that taper cleanly into stems. The letterforms are upright with steady, traditional proportions and a measured rhythm, showing rounded bowls with relatively open counters and smooth curve-to-stem joins. Capitals read stately and slightly narrow in feel, while the lowercase maintains a familiar text-face structure with clear ascenders, compact terminals, and a double-storey ‘g’. Numerals appear lining and fairly even in color, with distinctive curvature and strong vertical emphasis.
This font fits well in book and long-form editorial typography where a classic serif voice is desired, and it scales effectively for headlines and subheads that benefit from strong contrast and crisp serifs. It also suits brand systems aiming for heritage, credibility, or a traditional luxury-adjacent tone, especially in print-forward layouts.
The overall tone is traditional and composed, conveying an editorial, bookish seriousness with a polished, institutional confidence. Its high-contrast detailing and tidy serifs lend a refined, slightly ceremonial flavor suitable for established, authoritative messaging.
The design appears intended as a conventional, high-contrast text serif that balances elegance with legibility, providing a dependable default for reading while retaining enough sharpness and contrast to feel premium in display sizes.
In paragraph setting the face holds a consistent texture, with strong verticals and clean hairlines that give it a sharp, print-oriented presence. The shapes of ‘Q’ and ‘R’ add a touch of character through decisive tails/legs without pushing into decorative territory.