Sans Normal Loget 13 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Sole Sans' by CAST; 'Muller', 'Muller Next', and 'Uni Neue' by Fontfabric; and 'DINosaur Sharp' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, sporty, punchy, friendly, energetic, modern, impact, motion, approachability, clarity, display, oblique, rounded, soft corners, compact, bouncy.
A heavy, oblique sans with rounded, generously curved bowls and a compact, forward-leaning stance. The strokes are broadly even in thickness, with smooth joins and softened terminals that keep counters open despite the dense weight. Uppercase forms feel sturdy and slightly condensed, while the lowercase maintains a large, readable x-height and simple, single-storey constructions (notably a and g) that enhance clarity. Numerals are similarly robust and rounded, with strong silhouettes and consistent spacing that supports impactful, set-solid headline work.
This font works best where impact and speed are desired: bold headlines, posters, sports and lifestyle branding, packaging, and short promotional copy. It can also handle larger-sized editorial subheads or pull quotes where its rounded weight and oblique texture add emphasis without sacrificing readability.
The overall tone is energetic and approachable, combining a sporty slant with friendly, rounded shapes. It reads as contemporary and assertive without becoming harsh, giving text a lively, motion-driven feel that suits attention-grabbing messaging.
The design appears intended to deliver a strong, contemporary sans voice with a built-in sense of motion. Rounded geometry and simplified lowercase shapes aim for friendliness and quick recognition, while the oblique posture adds urgency suited to display-forward applications.
Curves dominate the design, giving letters like C, G, O, and S a smooth, circular rhythm, while diagonals in forms such as A, K, V, W, X, and Y add momentum. The oblique angle is consistent across caps, lowercase, and figures, producing a cohesive, italicized texture in paragraphs and display lines.