Sans Contrasted Idma 7 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, playful, retro, punchy, quirky, friendly, display impact, branding, retro flavor, characterful texture, soft corners, rounded forms, chunky, stencil-like, crisp terminals.
A heavy, high-contrast sans with compact proportions and softened corners. Letters are built from bold, blunt strokes interrupted by occasional notches and wedge-like joins that create a subtly cut or segmented feel. Curves are generous and somewhat geometric (notably in O/Q and C/G), while straight-sided forms (E/F/H/I/L) stay blocky and assertive. The lowercase maintains a tall x-height with simple, sturdy shapes; counters are generally small and tightly enclosed, and numerals are similarly chunky with strong silhouettes and minimal interior space.
Best suited to headlines, posters, brand marks, and packaging where bold silhouettes and distinctive letterforms need to carry the design. It can also work for short UI or signage labels at larger sizes, but dense paragraphs may feel heavy due to tight counters and strong stroke modulation.
The overall tone is upbeat and attention-grabbing, with a quirky retro flavor that feels at home in display settings. Its cut-in details and stout geometry give it a slightly theatrical, poster-like energy while remaining approachable rather than severe.
The design appears intended as a characterful display sans that blends sturdy, block-like construction with playful cut-in details to create instant recognizability. It prioritizes impact and personality over neutral text readability, aiming for a memorable, vintage-leaning voice.
Spacing and rhythm appear intentionally uneven in a display-minded way: wide rounds sit next to more compressed, vertical forms, creating lively texture in words. The small counters and strong contrast make it read best at larger sizes, where the interior shapes and notches remain clear.