Sans Superellipse Oklup 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Cream Opera' by Factory738, 'Hops And Barley' by Fenotype, and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, labels, industrial, utilitarian, retro, technical, friendly, space saving, sturdy signage, modern utility, softened industrial, rounded, condensed, compact, soft corners, blocky.
A compact, rounded-rectangle sans with uniform stroke weight and tightly contained counters. Curves resolve into soft, squared corners rather than true circles, giving letters a superelliptical, “molded” geometry. Terminals are consistently rounded, joins are sturdy, and apertures tend to be relatively small, creating a dense, punchy texture. The lowercase uses simple, single-storey forms where visible, with short ascenders/descenders and straightforward construction that keeps word shapes clean at display sizes.
Best suited to short bursts of text where impact and clarity matter: headlines, posters, packaging, wayfinding, and product labels. It can also work for UI elements like buttons or navigation where a compact, robust voice is needed, though the dense counters suggest avoiding very small sizes for extended reading.
The tone reads functional and workmanlike, like labeling on tools, packaging, or equipment, while the rounded corners keep it approachable rather than severe. It carries a subtle retro-industrial feel—sturdy and practical—without becoming playful or decorative.
The design appears intended to deliver a durable, space-efficient sans that remains friendly through rounded-corner geometry. Its consistent, superelliptical construction suggests a focus on strong reproduction across print and screen, especially in environments that benefit from an industrial or technical tone.
The numerals and capitals feel engineered to fit a narrow footprint, emphasizing vertical rhythm and consistent widths across many glyphs. The overall rhythm is even and stable, with minimal modulation and a strong, sign-like presence.