Sans Normal Okliy 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: branding, headlines, ui text, signage, posters, clean, friendly, modern, neutral, confident, clarity, versatility, modernity, approachability, open counters, rounded terminals, even rhythm, clear apertures, geometric.
This sans serif presents broad proportions with generous widths and open internal spaces. Strokes are even and low in contrast, with smooth, round turns and largely squared, clean-cut endings that keep shapes crisp. Curves are built from simple, near-circular forms (notably in C, O, and G), while joins stay sturdy and uncomplicated. Spacing and rhythm feel stable and uncluttered, supporting clear letterforms in both uppercase and lowercase.
It suits brand identities that want a clean, contemporary look, as well as headlines and short blocks of text where width and openness can add presence. The steady rhythm and clear apertures also make it a solid choice for interface labels, wayfinding, and large-format applications like posters or banners.
The overall tone is modern and approachable, with a calm neutrality that reads as straightforward rather than stylized. Its rounded construction softens the voice slightly, giving it a friendly, contemporary presence without becoming playful or quirky.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and simple geometric construction. It aims to provide a dependable, modern voice with enough softness in the curves to feel welcoming while remaining crisp and functional.
Lowercase forms show a single-storey “a” and “g,” reinforcing a contemporary, geometric feel. Numerals are clean and roomy, with rounded bowls and simple construction that matches the letters. The sample text demonstrates strong clarity at display sizes, with punctuation and caps maintaining an even, consistent color across lines.