Serif Normal Momom 2 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Bodoni Elegant' by Alan Meeks, 'Chamberí' by Extratype, 'Benton Modern' by Font Bureau, 'Empira' by Hoftype, 'Passenger Display' by Indian Type Foundry, 'Baskerville Serial' by SoftMaker, 'TS Baskerville' by TypeShop Collection, and 'Basilia' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, magazines, book covers, posters, dramatic, classic, formal, literary, editorial impact, classic authority, refined contrast, display emphasis, didone-like, bracketed, crisp, sculpted, high-waisted.
A sculpted serif with pronounced thick–thin modulation and crisp, finely tapered hairlines. The serifs are bracketed and sharp-edged rather than slabby, with confident vertical stress and broad, stable capitals. Curves are full and smooth, counters are relatively open, and joins feel clean and controlled, giving the design a polished, engraved-like rhythm. Lowercase forms keep a traditional structure with a moderate x-height and sturdy stems, while details such as the ball terminal on the ‘j’ and the ear on the ‘g’ add a slightly expressive, bookish texture.
Best suited to headlines, deck copy, and editorial layouts where contrast and detail can be appreciated. It will also work well for book covers, cultural posters, and brand touchpoints that need a classic serif voice with extra visual drama.
The overall tone is authoritative and elevated, combining old-style literary familiarity with a more dramatic, high-contrast finish. It reads as formal and editorial, with a hint of theatricality that suits statements and headline-driven typography.
The design appears intended to deliver a conventional serif reading experience while amplifying contrast and refinement for stronger typographic impact. It balances familiar proportions with crisp detailing to bridge text tradition and display presence.
In text, the strong verticals and hairline serifs create a lively sparkle, especially at larger sizes, while the wide capitals and generous curves contribute to a confident, display-leaning presence. Numerals follow the same high-contrast logic and feel suited to prominent settings such as dates or pull quotes.