Sans Normal Bubuy 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Bio Sans' by Dharma Type and 'Passenger Sans', 'Passenger Sans Cyrillic', and 'Passenger Sans Cyrillic Variable' by Indian Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, product design, signage, data display, neutral, modern, clean, friendly, utilitarian, readability, versatility, neutrality, modern utility, geometric, open counters, even rhythm, minimal, monoline.
A clean sans with largely geometric construction and smooth, continuous curves. Strokes are monolinear with low contrast, producing an even color in text and consistent spacing. Round letters (C, O, Q, G) are close to circular with open apertures, while verticals stay straight and crisp; terminals are plain and unadorned. The lowercase is straightforward and highly legible, with a single‑storey “a” and “g,” a gently curved “y,” and compact, balanced numerals that align well with the overall proportions.
It suits interface typography, product UI, and general-purpose screen and print work where neutral readability is needed. The even weight and open shapes also make it a solid choice for wayfinding, labels, tables, and mixed-content layouts that include numerals and short headings.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its simple geometry and even rhythm give it a calm, practical feel that reads as modern and approachable.
The design appears intended as a dependable, no-nonsense sans for broad everyday use. Its geometric foundations and restrained detailing suggest a focus on consistent texture, clear letterforms, and predictable spacing in continuous reading.
Capitals are simple and proportional, with a broad, flat-topped “T,” a diagonal-legged “R,” and a clean “Q” tail that stays unobtrusive. Figures are clear and familiar in shape, with rounded forms for 0/6/8/9 and straightforward angles in 4/7.