Sans Normal Lylah 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Jali Greek' and 'Jali Latin' by Foundry5; 'Akwe Pro' by ROHH; and 'Fuse', 'Fuse V.2', and 'Fuse V.2 Printed' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, dynamic, retro, impact, motion, approachability, display, sports branding, rounded, chunky, oblique, compact, soft corners.
A heavy, rounded sans with an oblique slant and broad, compact letterforms. Strokes are thick and largely uniform, with smooth curves and softened joins that keep counters open despite the weight. The rhythm is energetic and slightly condensed in feel, with wide, sturdy shapes in letters like O and Q and simplified, robust construction throughout. Numerals follow the same bold, rounded logic, with clear, high-impact silhouettes suited to large sizes.
Best suited to headlines, short statements, and identity work where a bold, energetic voice is needed. It works well for sports branding, apparel graphics, packaging, and promotional materials, and can also serve as a punchy UI or social graphic type at larger sizes where its rounded forms and strong slant read clearly.
The font conveys a lively, athletic tone—confident, playful, and attention-grabbing. Its slanted stance and chunky curves give it a sense of motion and friendliness, leaning toward retro sports and casual display aesthetics rather than formal or technical settings.
The design appears intended to deliver maximum impact with a friendly, motion-forward silhouette. By combining very heavy, rounded forms with an oblique angle and simplified geometry, it aims to feel modern and approachable while echoing classic sports and display typography.
In text, the strong black mass produces a poster-like color on the page, with the italic angle adding momentum. The shapes stay clean and uncomplicated, prioritizing bold presence and quick recognition over delicate detail.