Print Osguw 7 is a bold, very narrow, medium contrast, italic, short x-height font.
Keywords: headlines, posters, packaging, branding, social media, casual, lively, friendly, energetic, playful, handmade feel, casual emphasis, friendly branding, expressive display, brushy, rounded, handmade, bouncy, textured.
A compact, hand-drawn brush style with a right-leaning stance and lively, uneven rhythm. Strokes show rounded terminals and occasional tapering, suggesting a felt-tip or brush-pen tool; counters are relatively small and shapes are slightly condensed, giving a tight, vertical footprint. Letterforms vary subtly in width and stroke shape, with a mix of straight stems and soft curves that keeps lines of text animated and organic. Capitals are tall and narrow with simplified construction, while lowercase forms stay compact and upright in their proportions, contributing to a brisk, handwritten texture in paragraphs.
Works best for short to medium-length display settings such as headlines, poster copy, labels, and brand touchpoints that want a personable handwritten feel. It also suits social graphics, quotes, and callouts where an energetic, informal tone is desirable, while longer passages may benefit from generous size and line spacing.
The overall tone is casual and upbeat, with an informal, human presence that feels quick and confident rather than careful or formal. Its bouncy spacing and brushy contours lend a conversational, approachable voice suited to friendly messaging and lighthearted emphasis.
The design appears intended to mimic quick, natural brush lettering in a compact, space-efficient form, balancing legibility with an expressive, hand-rendered cadence. It aims to provide a friendly display voice that stands out without relying on elaborate script connections.
The numerals and uppercase set maintain the same hand-rendered energy, with slight irregularities that read as intentional and consistent rather than distressed. The stroke endings are mostly soft and blunt, avoiding sharp calligraphic flourishes, which keeps the style readable while still clearly handmade.