Script Wuwu 15 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: branding, packaging, greeting cards, invitations, headlines, friendly, playful, retro, whimsical, casual, hand-lettered charm, decorative script, approachable display, retro warmth, rounded, looped, bouncy, monoline, flourished.
A smooth, monoline script with rounded terminals, generous loops, and a lively baseline rhythm. Strokes keep an even thickness with soft curves and occasional teardrop-like joins, giving the letterforms a drawn-by-hand feel while remaining clean and repeatable. Capitals are larger and more decorative, often built from broad entry strokes and looped bowls, while lowercase forms mix simple verticals with distinctive looped ascenders and descenders. Spacing reads a bit airy in places and the overall texture is open, with clear counters and a lightly swashed silhouette rather than tight calligraphic joining.
Best suited to short-to-medium display settings such as logos, boutique branding, product packaging, invitations, greeting cards, and social media graphics. It can work for short paragraphs when set with comfortable tracking and line spacing, but the flourishes are most effective in titles, pull quotes, and expressive copy.
The tone is warm and personable, with a lighthearted, slightly nostalgic charm. Its looping forms and buoyant motion suggest informality and approachability, making text feel conversational and handcrafted rather than formal or technical.
Designed to capture the charm of neat hand lettering in a consistent digital script, balancing legibility with decorative loops. The emphasis appears to be on friendly display typography that adds character and motion to words without relying on heavy contrast or rigid geometry.
Several characters feature prominent entry/exit curls (notably in capitals and in letters like f, g, y, and z), which add personality and can create noticeable word shapes. Numerals follow the same rounded, handwritten logic, staying legible while echoing the script’s looping gestures.