Sans Other Hiwo 7 is a very bold, wide, low contrast, reverse italic, normal x-height font.
Keywords: headlines, posters, logos, gaming, packaging, industrial, aggressive, futuristic, arcade, mechanical, impact, motion, tech tone, ruggedness, display, angular, chiseled, blocky, slanted, faceted.
A heavy, geometric sans built from broad, faceted strokes and sharp corner cuts. The forms lean backward, giving the letters a distinctive slanted stance while maintaining mostly straight-sided construction. Counters are squarish and tightly proportioned, with frequent diagonal notches and clipped terminals that create a rugged, machined silhouette. The overall rhythm is compact and punchy, with simplified joins and a consistently chunky texture across uppercase, lowercase, and numerals.
Best suited to short, high-impact text such as headlines, posters, title cards, logos, game UI/branding, and bold packaging callouts. It can also work for event flyers or techno/industrial theming where a hard-edged, mechanical voice is desired, while longer passages benefit from generous size and spacing.
The font conveys a tough, utilitarian energy—part industrial signage, part sci‑fi interface. Its backward slant and angular cuts add a sense of motion and confrontation, producing an assertive, game-like tone that feels engineered rather than handwritten.
The letterforms appear designed to maximize visual force and distinctiveness through backward slanting geometry and chiseled corner treatment. The intention seems to be a display-first, attention-grabbing sans that reads as modern, rugged, and machine-made.
The design favors sharp, planar surfaces over curves, so round characters read as squared-off constructions. Spacing and shapes prioritize impact at display sizes, with small internal openings that can visually close in at smaller settings.