Sans Superellipse Oldin 13 is a bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Cairoli Now' by Italiantype and 'Havana Sunset' by Set Sail Studios (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, industrial, condensed, robust, retro, utilitarian, space saving, high impact, geometric cohesion, signage clarity, branding presence, rounded corners, monolinear, blocky, compact.
A compact, condensed sans with monolinear strokes and rounded-rectangle construction. Curves resolve into squarish bowls and softened corners, creating superellipse-like counters and a strongly vertical rhythm. Terminals are blunt and uniformly rounded, giving a sturdy, engineered feel, while the narrow set and tight internal spaces produce a dense, columnar texture in text. Numerals and capitals follow the same rounded-rect geometry for consistent color and spacing.
Best suited to short, high-impact settings such as headlines, posters, labels, packaging, and logo lockups where a dense, vertical rhythm is an advantage. It can also work for signage and wayfinding when space is limited and a sturdy, uniform texture is desired.
The overall tone is utilitarian and industrial, with a slightly retro signage flavor. Its softened corners keep it friendly, but the compressed proportions and heavy presence read as assertive and functional rather than delicate or expressive.
The design appears intended to deliver maximum presence in a narrow footprint, using rounded-rect geometry to keep forms consistent and highly repeatable. The softened corners and monolinear build suggest a focus on practical display use with a cohesive, engineered visual system.
In longer lines, the narrow widths and compact counters create a strong, continuous typographic color that favors impact over airiness. The rounded, squarish bowls (notably in letters like O/C/D and similar forms) reinforce a cohesive geometric theme across cases and figures.