Sans Normal Arley 31 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neptune' by Indian Type Foundry and 'Brother 1816' by TipoType (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, friendly, neutral, technical, versatility, legibility, modernity, clarity, geometric, rounded, open apertures, even rhythm, straight terminals.
A crisp sans with geometric construction and smooth, round curves paired with straight-sided strokes. Proportions feel balanced and contemporary, with a moderate x-height and generous counters that keep forms open. Strokes are even and low in contrast, and terminals are clean and largely unmodulated, giving the letters a tidy, engineered finish. The uppercase is steady and structured, while the lowercase maintains simple, readable shapes with a two-storey “a” and a compact, functional “g.” Numerals are clear and evenly drawn, matching the overall rhythm and weight of the alphabet.
Works well for UI copy, product pages, and general-purpose editorial typography where clean rhythm and predictable shapes are needed. It can also support straightforward branding, wayfinding, and presentation materials, particularly where a modern, unobtrusive sans is preferred.
The overall tone is modern and matter-of-fact, with a friendly clarity that stays neutral rather than expressive. Its geometric smoothness and consistent rhythm suggest a practical, contemporary voice suited to everyday communication and interface-like settings.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and consistency. Its geometric underpinnings and restrained detailing aim for dependable performance across both short labels and longer reading passages.
Round letters (C, G, O, Q) read as true, smooth ovals with controlled joins, and diagonals (V, W, X, Y) are sharp and consistent. Counters remain open in smaller shapes (e, s), supporting legibility at text sizes, while spacing appears even and calm in paragraph settings.