Sans Normal Atriv 3 is a regular weight, narrow, monoline, upright, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Helvetica Now' by Monotype, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: ui labels, forms, tables, captions, signage, clean, modern, neutral, efficient, technical, utility, clarity, space saving, neutral branding, systemlike consistency, rounded, geometric, compact, crisp, unadorned.
This typeface presents a compact sans-serif construction with smooth, rounded curves and largely uniform stroke thickness. Letterforms are drawn with clean, straightforward geometry: circular bowls, open apertures, and minimal modulation, producing an even texture in text. Proportions feel tight and economical, with short extenders and restrained spacing that keep lines looking orderly. Terminals are plain and neatly finished, and overall shapes read as simple and consistent rather than expressive or calligraphic.
It suits interfaces and product environments where space is limited—navigation, settings, dashboards, and form labels—while remaining clear enough for captions and short paragraphs. The compact build also works well for tables, wayfinding, and informational graphics where consistent, low-noise typography is preferred.
The overall tone is neutral and contemporary, prioritizing clarity and utility. Its compact rhythm and unembellished forms give it a pragmatic, slightly technical feel that stays out of the way of the content.
The design appears intended as a straightforward, modern workhorse sans: compact, clean, and built for consistent rhythm across letters and numbers. Its simplified geometry and uniform strokes suggest an emphasis on practical legibility and a calm, contemporary presence.
The numerals and capitals maintain the same restrained, geometric logic as the lowercase, helping mixed content (IDs, short labels, headings with numbers) feel cohesive. The compact proportions create a dense, efficient color in paragraphs, especially in all-caps settings.