Sans Normal Oknup 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Realgar' by Emtype Foundry, 'HD Canton' by HyperDeluxe, and 'Neue Rational Standard' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, functional, clean, impact, clarity, contemporary, approachability, versatility, geometric, rounded, open, sturdy, high-impact.
A heavy, geometric sans with uniform stroke weight and smooth, round curves. Letterforms show generous counters and open apertures, with a broad overall footprint and clear spacing that keeps dense weights from clogging. Terminals are clean and largely straight-cut, while bowls and rounds (C, O, Q, e) feel close to circular. The lowercase has a single-storey a and g, a compact shoulder on r, and a short, sturdy t with a broad crossbar; numerals are wide and even, with a balanced, open 4 and rounded 8.
Best suited for headlines and short blocks of copy where strong presence and quick recognition are priorities. Its wide, open forms also work well for branding, packaging, and signage where legibility at a distance matters and the design needs to feel contemporary and friendly.
The tone is modern and direct, pairing a friendly roundness with a solid, assertive presence. It reads as approachable and contemporary rather than technical, making it feel confident without becoming severe.
The design appears intended as a versatile, high-impact sans that leverages geometric structure and generous counters for clarity. It aims to deliver a contemporary voice that remains approachable, making it suitable for prominent typographic roles across digital and print.
Large, simple shapes and consistent rhythm help maintain clarity at display sizes, and the wide forms give headlines a stable, anchored look. The punctuation and basic symbols in the sample text appear bold and highly legible, matching the overall weight and visual density of the letters.