Sans Superellipse Etkeh 3 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Ozonos' by Kufic Studio, 'Opinion Pro' by Mint Type, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, 'Grand' by North Type, and 'Hagia Pro' by Studio Fat Cat (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, energetic, modern, assertive, industrial, space saving, high impact, speed emphasis, modern geometry, display clarity, condensed, oblique, heavy, rounded corners, square-oval forms.
A condensed, heavy sans with an oblique slant and compact proportions. Strokes are largely uniform, producing a firm, poster-like texture, while curves are squared-off into rounded-rectangle (superellipse) shapes—especially in C, G, O, and the numerals—giving counters a boxy softness rather than true circularity. Terminals are clean and mostly straight-cut, with tight apertures and economical joins that keep silhouettes crisp at display sizes. The overall rhythm is tall and compressed, with sturdy vertical emphasis and minimal modulation.
Best suited to headlines and other short, high-impact settings where a condensed footprint is helpful. It works well for sports and performance-oriented branding, punchy promotional copy, packaging callouts, and bold editorial or campaign typography where a modern, engineered look is desired.
The tone is energetic and forward-leaning, with a punchy, athletic feel. Its compressed width and strong weight read as urgent and confident, while the rounded-rectangle geometry adds a contemporary, engineered flavor rather than a friendly softness.
The design appears intended to deliver maximum impact in limited horizontal space, combining a strong, uniform stroke with a consistent italic slant for speed and emphasis. The rounded-rectangle construction suggests a deliberate move toward a contemporary, industrial geometry that stays clean and legible in large sizes.
Uppercase forms are compact and forceful with small internal counters (notably B, R, and P), and the numerals follow the same squared-round logic with strong, simple shapes. The italic angle is consistent across cases, helping lines of text form a cohesive, fast-moving stripe.